News » TV-RADIO NOTEBOOK KILT edges out competition


TV-RADIO NOTEBOOK KILT edges out competition


TV-RADIO NOTEBOOK KILT edges out competition For the first time in more than a year, KILT (610 AM) has retaken the morning drive-time lead among Houston's four sports radio stations.

Arbitron's October ratings period for Sept. 17 through Oct. 14 include a month's worth of Texans talk and two weeks with John Lopez in his new morning slot alongside Marc Vandermeer. KILT's morning drive share among men 25-54, the key advertising demo for sports radio, improved by six-tenths of a point over September, while KGOW (1560 AM) dropped by a half-point.

That shift in audience share gave KILT a lead of three-tenths of a point over KGOW, one point over KFNC (97.5 FM) and 2.2 points over KBME (790 AM). KBME was down by just one-tenth of a point from September, indicating it was not mortally wounded by Lopez's departure.

KILT also leads in middays, although by only two-tenths of a point over KGOW, which added Tim Brando's Sporting News Radio show last month, and was up by six-tenths of a share point in afternoon drive to lead KGOW by 1.3 points.

For persons 12-plus, the only demographic for which Arbitron allows publication of specific figures, KILT improved by five-tenths of a point in morning drive to a 1.6 share to 0.9 for KFNC, 0.8 for KGOW and 0.2 for KBME. For the weeklong Monday through Sunday ratings, KILT led with 1.6 to 0.7 for KBME, 0.6 for KBME and 0.4 for KGOW.

"I'm so proud to say that in all three dayparts we beat every (sports) station, and I'm really pleased that our morning show beat (1560 hosts and 610 alumni John Granato and Lance Zierlein)," said Brian Purdy, general manager of CBS Radio Houston. "Sports Radio 610 is back and stronger than we've been in a long time, and Gavin (program director Gavin Spittle) and his team are doing a good job."

At KGOW, meanwhile, GM Richard Topper said, "We're not going to get too high or too low regarding (ratings expectations) for any month. We're pleased with our continued growth."

World Series wrap

At crunch time of Wednesday night's most closely contested ratings race on Houston TV, the Rockets and Lakers nosed out the Yankees and Phillies.

Game 6 of the World Series averaged a 5.6 Nielsen rating on KRIV (Channel 26) to 4.8 for the Rockets and Lakers on Fox Sports Houston. However, between 10 and 10:30 p.m., with the Basketball game moving into overtime and the Yankees cruising over the Phillies, the Rockets -Lakers game had the edge at 6.5 to 6.4 for baseball.

Nationally, the World Series wrapped with an 11.7 Nielsen average and 19 share, up from 8.4/14 last year, with an average audience of 19.4 million, up from 13.63 million. The 46 percent bump represents the largest single-year ratings increase in series history, which says as much about the lack of interest in Phillies-Rays last year as it says about this year's series.

Four DVRs, no waiting

ESPN's College GameDay will honor veterans with its 9 a.m. Saturday show from the Air Force Academy in Colorado Springs, Colo. The show will feature a message from President Obama and an F-16 flyover, and an Air Force parachute team will deliver the headgear that Lee Corso will don to predict the winner of the Army-Air Force game.

Also, ESPN's guest prognosticator will be Air Force Lt. Col. Scott Thomas, who played at San Antonio Jay and was an All-America defensive back for Air Force in 1985. Thomas' plane went down over Iraq during the Desert Storm campaign, but he evaded Iraqi troops and was rescued. He now trains pilots at Sheppard Air Force Base in Wichita Falls. ...

Back on the local radio front, KBME continues to rotate co-hosts with Ted DeLuca in the wake of John Lopez's departure. Recent co-hosts include familiar voices Tom Franklin and David Dalati, John Labus of KTRH (740 AM) and Rob Otto, formerly of WDFN in Detroit. Craig Shelton, late of KILT, is scheduled today. ...

Sunday's Sounders-Dynamo MLS playoff game airs on KHOU's 11.2 digital channel (Comcast channel 310) and, via Fox Sports Plus, also will air on Comcast 76, DirecTV 680, Dish Network 449 and U-verse 754. ...

Telemundo has extended its agreement to broadcast games featuring six teams from Mexico's First Division soccer league. ...

Stephen Colbert's viewers donated $40,000 the day after he signed up as a sponsor for financially strapped USA Speedskating.

david.barron@chron.com


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Author: Fox Sports
Author's Website: http://www.foxsports.com
Added: November 7, 2009

 

 
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